Real estate news and features

Avinash Kaushik whose web analytics blog - Occam’s Razor presented a great session on Understanding Your Numbers and Using Analytics.

Key points:

???    Use Google Analytics or similar tool

???    Six Tips for Measurement

Raw Author Contribution - Check out Website Grader for your blog/website marketing effectiveness. Use plugins to assist you in analyzing your content and post stats.Audience growth - both onsite  (measure visitors and unique visitors) and offsite (feedreaders; use feedburner.com for stats).  Avinash defined a key stat he tracks as “unique blog readers” - unique visitors + average daily feed subscriptions (which you can get from Feedburner).  Look for trends.Conversation rate  - track stats on comments.  Find and use plugins to assist with this task. Conversation Rate = # number of visitor comments / number of postsCitations.  Your authority rank on Technorati.com measures the number of unique links to your blog in the last 6 months.  Unique blogs that cite you.Cost.  Track your expenditures in technology (hosting, other services); your time spent; and opportunity costs (if you weren’t spending time blogging what would you do and does that equate to dollars earned/lost?)Benefits.  Know your comparative value.  Are your creating an asset?  What is the direct value - products, services sold?  Is there any non-traditional value to consider as a benefit?

I loved this comment…….SET SOME GOALS ??“ THEY MOTIVATE!

Measure:
???    Feed Subscribers
???    Conversation Rate
???    Unique Blog Visitors

janobrien.com

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