This session by Gary Rosenweig of MacMost.com and DeveloperDispatch.com was informative and thorough. Here are my notes…
Why video?
Differentiate yourselfEasier than writing for someExpress yourself betterReach new audience
Potential Cons
Time to makeBandwidth issues, hostingEquipment
Types of Video
Vlog - you, in camera, talking, easy to use, posted on your blogScreencast - great for demos, tutorials, powerpoints, slideshowsNewscast - you at desk or set, interviewing, reporting, more editing required, set-up, lightingShow - more creative, skits, series, production
Considerations
Equipment & Production
There is equipment and packages from low to mid to pro budgets for cameras, editing software, microphones and lightingDo your research; webpage with links to various resources, gear
Distribution
Post in your blogVideo Podcast setup within your blog platform or get plugins to support itVideo-sharing sites - YouTube,Wellcomemat.com, Blip.tvUse Feedburner.com for RSS feed - create podcast feed and to track statsSubmit to iTunes where people can find it, subscribe to your feed, get the podcast downloaded to their iPhone or iPod
Other Resources:
Join Yahoo “Video Blogging” GroupFind local Podcast meetups and attendBook: Hands-On Guide to Video Blogging and Podcasting
For a list of Gary’s “SECRETS” - read the rest of this post…
janobrien.com
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