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This session by Gary Rosenweig of MacMost.com and DeveloperDispatch.com was informative and thorough.  Here are my notes…

Why video?

Differentiate yourselfEasier than writing for someExpress yourself betterReach new audience

Potential Cons

Time to makeBandwidth issues, hostingEquipment

Types of Video

Vlog - you, in camera, talking, easy to use, posted on your blogScreencast - great for demos, tutorials, powerpoints, slideshowsNewscast - you at desk or set, interviewing, reporting, more editing required, set-up, lightingShow - more creative, skits, series, production

Considerations

BudgetMotivationTime

Equipment & Production

There is equipment and packages from low to mid to pro budgets for cameras, editing software, microphones and lightingDo your research; webpage with links to various resources, gear

Distribution

Post in your blogVideo Podcast setup within your blog platform or get plugins to support itVideo-sharing sites - YouTube,Wellcomemat.com, Blip.tvUse Feedburner.com for RSS feed - create podcast feed and to track statsSubmit to iTunes where people can find it, subscribe to your feed, get the podcast downloaded to their iPhone or iPod

Other Resources:

Join Yahoo “Video Blogging” GroupFind local Podcast meetups and attendBook: Hands-On Guide to Video Blogging and Podcasting

For a list of Gary’s “SECRETS” - read the rest of this post…

janobrien.com

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