Real estate news and features

I’m attending the Blogworld & New Media Expo at the Las Vegas Convention Center.  I attended 3 informative sessions on Wednesday, November 7, 2007 and came away with these tips, strategies and insights:

Business Blogging 101 - Andy Wibbels and Jennifer McClure

Initial considerations when starting a blog:Is it internal (for your company) or external (open to the public)? What is the purpose or your outcome?Who will be responsible for the blog?  Is it collaborative?Establish your blog policy
Good sources - IBM Blogging Policy and Society for New Communication Research Decide on blog platform.  Hosted or your own server?Current trend in social media is integrated campaigns, multiple channels, more innovationIt’s moving from text-based blogging to podcasting; vlogging (videos); online communities - forums; virtual worlds (Second Life); Micro-blogging (Twitter)Facebook is emerging as a powerful business networking online community.  I would also add LinkedIn to that category.

Grabbing the Market by The Long Tail - Jory des Jardins of BlogHer

I recently read the book The Long Tail: Why the Future of Business is Selling Less of Moreby Chris Anderson.  According to Anderson, “Our culture and economy are shifting away from a focus on a relatively small number of hits (mainstream products and markets) at the head of the demand curve and moving toward a huge number of niches in the tail.” 
Blogher is an example of the longtail in action.  A network of women bloggers generating a lot of traffic not only because of the most popular blogs at the front of the longtail - but for the many niche blogs that make up “the magic middle” to the long-end of the tail.A new twist on the 80/20 rule…perhaps the bottom 80% of products, markets, niches, etc is > or = the top 20%.

Coming tomorrow - Part 2  - Search Engine Optimization (SEO) for Blogs

janobrien.com

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